One of the most incisive essays I have ever read on the art of writing is the short and stunning piece, ‘Politics and the English Language‘, written by George Orwell in 1947. Here, Orwell described a cliche as a ‘dying metaphor’. Orwell follows up with a succinct list of guides to follow:

1. Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
2. Never use a long word where a short one will do.
3. If it is possible to cut a word out, always cut it out.
4. Never use the passive where you can use the active.
5. Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
6. Break any of these rules sooner than say anything outright barbarous.

If it hasn’t crossed your desk yet, I highly recommend it. You can access it here.